When embarking on the journey of starting your own business, there are several stages that need to be followed. The goal of this course is to provide participants with a comprehensive understanding of the realities and requirements involved in successfully launching their own business.

Developing an effective plan is essential, as it allows you to test your product or service and make necessary adjustments and improvements. It all begins with generating a realistic idea and transforming it into a viable business concept.

The Business Start-Up Training course combines the principles of lean start-up and design thinking, with a specific focus on creative industries. By the completion of the course, you will have tested and validated your business concept and gained experience in pitching your idea to others.

Throughout the course, you will engage in discussions and evaluations of all the essential elements of your business plan, receiving extensive feedback on your ideas. This process will enable you to refine your value proposition based on a deeper understanding of your customers' needs and your own strengths as a founder. Ultimately, you will be equipped to move forward with your idea, confidently pitch to customers and potential funders, and take the necessary steps to bring your business to life.

Course Objectives:

At the end of this Business Start-Up Training Course, learners will be able to do:

Understand the stages involved in setting up a business
Gather an understanding of the financial needs and legal requirements for a small business
Be able to construct and prepare and present a business plan
Understand the nature and requirements of the market and marketing
Budgeting to enable better business cash flow management.

Who Should Attend?

Our Business Start-up Training course is ideal if you:

Have a business idea, but want to learn how to turn it into reality.
Want to explore if self-employment is right for you.
Would like to develop a thorough business plan.
Have launched your business and want to be aware of common pitfalls and how to build a strong foundation.
Enjoy learning about practical real-life examples.
Need a flexible approach to study, to establish your fledgling business alongside other commitments.

Course Outlines:

You as a Founder

Discuss the key roles of the founder and use tools to discover and discuss your abilities and competencies, and the founder role that will suit you best.

Your Offer and Value

Develop your core value proposition, evaluate it for clarity, and discuss how to validate demand for your idea.

Your Market

Learn how to realistically define your market, and how to plan a phased approach to market entry.

Your Target Customer

Develop personas for your customers, to uncover their needs and design a more tailored proposition.

Your Resources and Money

Learn how to properly cost your plans, estimate the resources required to reach key business milestones, set prices, prepare cashflow forecasts, and look at sources of funding to support your business.

How to Pitch

This session covers the essential elements of a business pitch, and how to tailor your presentation to different audiences.

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