A company's reputation, whether in terms of social or environmental impact, holds significant influence over its profitability and overall success. In today's consumer landscape, individuals are inclined to spend their money on products and services offered by companies that align with their own ethical beliefs. They seek out businesses that demonstrate responsible practices and make a positive impact.

Corporate Social Responsibility (CSR) entails a company taking proactive measures to ensure that its operations yield favorable social and environmental outcomes. Organizations that actively engage in CSR initiatives assess their impact on society and the environment, incorporating efforts to address cultural and social issues. The ultimate goal is to generate mutual benefits for both the company and society at large.

Course Objectives:

In this corporate Social Responsibility training course, you will learn:

Better understand the role of Corporate Social Responsibility in business strategy
Discuss the different dimensions of Corporate Social Responsibility
Outline why Corporate Social Responsibility (CSR) is important in the public and private sectors.
Examine how organizational conduct is impacted by CSR.
List the approaches to initiate or improve CSR programs in their organizations.
Identify the legal obligations company directors must observe concerning CSR.
Identify how business ethics, CSR and corporate governance are converging.
Create competitive advantage through CSR.
Align CSR strategies with organizational goals and capabilities.
Assess current initiatives and consolidate efforts around key objectives.
Implement CSR at all levels of the organization.

Who Should Attend?

Corporate Social Responsibility Training course, Is ideal for :

Executives involved in strategic and operational functions
Senior and Middle Management involved in corporate governance or change management
HR personnel at all levels
Corporate lawyers aiming to improve their understanding of the legal requirements and trends relating to corporate responsibility
All personnel involved in communications, business strategy, supplier and community relations, sustainability, governmental affairs
Professionals in private companies, NGOs, international organizations and governments who are currently involved in CSR, or would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Course Outlines:

Introduction to Corporate Social Responsibility (CSR)

Fundamental Definitions of CSR.
Corporate Citizenship Concepts.
Historical Perspectives.
Advancing View Points on CSR.
Caroll’s Four Part Definition.

Why is Corporate Social Responsibility is Important?

People-Planet-Profits.
Two Views of CSR.
Should Corporations be Involved in CSR?
Arguments for and Against CSR.

Corporate Social Responsibility and Ethics

Definitions and Relationships.
Business Ethics Developments.
methods of Companies Integrate Ethics.
Commitment in Global Code of Business Ethics.
Making Decisions on Ethical Issues.

Implementing Corporate Social Responsibility (CSR)

Finding your ‘Materiality’
Gathering Data
Defining a Strategy - Examples
How to Implement a Plan
Assessing and Measuring Impact
Reporting

The Evolution and Revolution of Corporate Social Responsibility

The Rise and Fall of CSR.
The Failure of CSR: 3 Curses.
Embracing the Future: 5 Principles.
Shapeshifting: From CSR 1.0 to CSR 2.0

Rules for Effective Corporate Social Responsibility Communication

Rule #1: Act First, Talk Later.
Rule #2: The Why and the Wherefore.
Rule #3: Be Prepared.
Rule #4: CSR Must Be a Boardroom Priority.
Rule #5: Involve the Employees.
Rule #6: Extract Messages.
Rule #7: Everybody Is Different.
Rule #8: Embrace Dialogue.
Rule #9: Become an Example of Good Practice.
Rule #10: Responsible Product Brands.

Challenges of Corporate Social Responsibility

Friedman versus Russell.
Dimensions of CSR.
Models of CSR.
Common Mistakes in CSR.
Factors to Consider in Business Case for CSR.
CSR Implementation Framework.

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