Prioritizing your customers often enhances the attractiveness of working with you, fostering a sense of mutual engagement. Adopting a customer-focused approach positions you better to assist your customers in a genuine manner. Your customers will perceive and recognize the additional effort you put into comprehending their circumstances and truly understanding them, enabling you to better support them in achieving their desired outcomes.

Course Objectives:

At the end of the Customer-Focused Selling Strategies Training Course, you will be able to:

Create an action plan and prioritize to maximize selling effectiveness
Use a customer-focused selling approach to close more sales in less time
Customize your sales presentation to appeal to each of the four customer “buying styles”
Incorporate Social Media marketing best practices to increase sales revenue
Proactively manage key-account customers to promote additional sales
Effectively organize their schedule to achieve sales goals and build a pipeline

Who Should Attend?

Customer-Focused Selling Strategies Training Course is Ideal for:

Marketing Professionals
Brand Managers
Sales Management
Sales Professionals
Key Account Managers
Customer Service Managers
Brand Reputation Managers

Course Outlines:

Communication and Interpersonal Skills Development

Listening and Questioning Skills to uncover Customer Expectations
Telephone and Voicemail Selling Techniques
Words and Tones to Avoid
Engaging your customer’s preferred “learning style”
Interpreting the meaning of Nonverbal Communication
How to Identify a customer’s “buying style”

Principles of Persuasion and Negotiation to Increase Sales Effectiveness

Reasons Why Customers Don’t Buy
Dr. Robert Cialdni’s Principles of Persuasion
Selling with Emotion not Logic
Value Selling: Selling Benefits not Features
Win-Win Negotiation Strategies to gain Customer Agreement
How to Overcome Sales Objections and Customer Procrastination

Harnessing the Power of social media to Make More Sales

Benefits of using social media to Increase Sales
Keeping-up with Changing Technology
10 Smart Ways to Increase Online Sales through social media
How to Avoid social media Selling Mistakes
Social Media Best Practices for Sales Professionals
Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn

Delivering Superior Customer-Focused Service After the Sale

The 7 Traits of Highly-successful Salespeople
Using Customer Service to Generate Sales
The 4 Cornerstones of Customer Service Excellence
How to Work with Difficult and Demanding Customers
Going the “extra mile” to exceed Customer Service Expectations
Getting Feedback from Customer Satisfaction Surveys

Developing Your Customer-Focused Selling Action Plan

Handling Rejection with a Positive Mental Attitude
Prospecting and New Business Development
SMART Goals for Business and Personal Development
Time Management Tips to Increase Daily Productivity
Stress Management Techniques
Creating an Action Plan

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