Customer Profiling Techniques and Procedures

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Customer Profiling Techniques and Procedures Course
Introduction:
Understanding your customer is a critical aspect of any business. Customer profiles, also known as customer types, are developed to represent the typical users of a product or service. They serve as valuable tools in making customer-focused decisions, helping to avoid personal biases and maintain a clear project scope.
When combined with marketing analytics, customer profiling offers valuable insights that can enhance profitability and foster customer loyalty for sales, marketing, and customer service professionals.
By enrolling in the Customer Profiling Techniques & Procedures Training course, you and your organization will gain the necessary skills to effectively comprehend your current customer base and identify potential new business opportunities. This training will empower you to make informed decisions and better meet the needs of your customers, ultimately driving growth and success.
Course Objectives:
At the end of the Customer Profiling Techniques & Procedures Training Course, you will be able to:
- Understand and use proven Customer profiling techniques to segment Client accounts and individuals
- Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
- Understand the psychology of buying and how it differs in different segments
- Use tools and techniques to Profile business and develop separate strategies for each type
- Understand how to create meaningful surveys, that yield significant, actionable data
- How to use proven tools to manage and use Customer information
Who Should Attend?
Customer Profiling Techniques & Procedures training Course is ideal for :
- Customer Service Professionals
- Team Leaders & Supervisors
- Administrators
- HR & Training Professionals
- Accounts Personnel
- Sales & Marketing Professionals
- Public Relations Personnel
Course Outlines:
The Fundamentals of Customer Profiling Techniques and Procedures
- What is Customer Profiling?
- The Business Case for Customer Profiling
- Account Profiling and Strategies Resulting
- The History of Temperament Profiling
- The Myers-Briggs Type Indicator
- DISC Temperament Profiling System
- Customer Personae: How to develop and apply them?
- Understanding the Four Customer Temperament Styles
Customer Segmentation, Data Mining and Market Analysis
- SWOT Analyses
- PESTLE Analyses
- What are the benefits of Customer Segmentation?
- Using Segmentation to Gain Customer Insight and Market Penetration
- Data Mining
- Predictive Modelling
- Customer Lifecycle Management
Communication and Interpersonal Skills Development
- The Mind of the Customer – Why they sometimes just do not “get it”?
- The Importance of Understanding your Customer’s Body Language
- Identifying your customer’s “Preferred Learning Style”
- Active Listening and Questioning Skills to Improve Communication Effectiveness
- Tips for Giving and Receiving Feedback
- Harnessing the Science of Persuasion
- Building Compelling Value Propositions that Get Results
Creating Wow! - How to use Profiling to create Raving Fans
- Moments of Truth
- WOW Factor: Customer “touch points”
- Mapping the Customer Journey
- Motivating Internal and External Customers
- The Benefits of Measuring and Monitoring Customer Satisfaction
- Best Practices for Creating a Customer Satisfaction Survey
Personal Development for Continuous Improvement
- Developing your Action Plan
- Setting SMART Goals
- Common Traits of Successful Leaders
- Stress Management Techniques
- Time Management Skills to Improve Productivity