When there is a disconnect between a brand and its reputation, it creates obstacles to achieving success and growth. Historically, there has been limited emphasis on the significance of reputation, as it is not easily measurable in monetary terms. However, the reputation of a company or brand stands as one of its most valuable intangible assets. Without a strong reputation, an organization, individual, or brand jeopardizes its ability to attract top talent and effectively sell its offerings.

Course Objectives:

At the end of the Online reputation management Training course, you will be able to:

Optimize the most prominent results that show up in the search engines – for your brand and for yourself
Position yourself as the expert in your area of expertise
Build creative content, including videos, utilizing newly acquired tools and techniques
Sharpen your Social Listening skills to take action on conversations involving you and your brand
Leave with a fully optimized LinkedIn profile, (personal and brand)

Who Should Attend?

This course is intended for anyone who wants to increase their reputation online. The course is suitable for:

Digital Marketers
Marketing Consultants
Business Owners or Entrepreneurs
PPC Specialists

Course Outlines:

Online Reputation in the Digital Age

Importance of Online Review (Making Our Business look our Best on Internet)
How the digital age has affected reputation management
Explain how online reputation affects offline reputation
Why we focus on Google Location Review?
Types of reputational risk that exist online

Encourage Customer Experience Sharing

Negative reviews aren't fun! We can’t stop the bad review by Customers, but we can encourage more good review
Importance of getting customer with Good Experience to Rate Us on Google Location Page in driving up Service Centre locations’ average star ratings
Optimizing positive online content & how great content will bury bad content every time.
How to avoid bad reviews, earn & increase positive reviews

Combat with Negative Reviews

One negative review isn't going to shut down our business. But the way we handle negative reviews will set the stage in moving forward & improve our company's customer service & online reputation
Importance of timely interaction & reply to the Online Review
Techniques to help us solving negative reviews & earn better reviews
How to protect a reputation in times of adversity

- Ways to embrace online negativity / criticism

- How to respond to a crisis online

- Debrief after a crisis & evaluate our response

Towards best practice reputation management - part 1

How to be authentic & speak ‘beyond the corporate voice’
Best practice in building a robust & sustainable online reputation
Turning a negative review into a positive review

Towards best practice reputation management - Part 2

Take proper steps in handling online negative business reviews
Take the emotion out of responding to a negative review

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