The retail petroleum business is undergoing rapid evolution, marked by the establishment of numerous service stations in recent years. This has intensified competition within both regulated and deregulated environments.

This comprehensive 5-day course is specifically designed to equip participants with the knowledge and skills necessary to optimize returns from service outlets and retail networks. It offers practical tools and innovative strategies to enhance retail profit margins, focusing on both the convenience store (c-store) and forecourt areas, while simultaneously improving overall retail operations.

Course Objectives:

Increase Retail Sales Revenue
Reduce Retail Operation Cost
Improve Retail Performance
Enhance Retail Staff Interpersonal Skills
Apply Action Plan Immediately in Business

Who Should Attend?

This course has been specifically targeted to anyone who is managing sales/cost, OR sitting at a higher position level/looking at a larger picture in petroleum retailing, OR involved in whole/part of petroleum retail value chain operation.

Job Titles Include:

Head of Retail
Retail Sales Manager
Retail Business Manager
Category Manager
C-Store Manager
Regional Manager
Area Manager
Territory Manager

Course Outlines:

Retail Market Analysis and Root Cause Identification

Retail Market Understanding
Root Cause Identification for Retail Problems
Outstanding Customer Service
Sales improvement

Retail Operation Management

Category Management
Inventory Management
Retail Supply Chain and Logistics

Cost Reduction Efforts

Technology
Cost management
Communication, Influence, and Negotiation in Petroleum
Retail
Managing Retail Team
Summary, Action Plans, and Ongoing Support

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